On a University level, MSU defines "Outreach" as...
"Outreach is a form of scholarship that cuts across teaching, research, and service. It involves generating, transmitting, applying, and preserving knowledge for the direct benefit of external audiences in ways that are consistent with university and unit missions."
. . . transforms and strengthens community/university partnerships
. . . applies knowledge to address key societal issues
Department of Fisheries and Wildlife Outreach values and principles
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Land-Grant philosophy: meeting locally-defined needs, helping and empowering citizens to "help themselves," and providing citizens access to university resources for improving their quality of life.
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Works in the interface between habitats, populations, and human dimensions of fisheries and wildlife management
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Coordination of outreach is important
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We need to let people (internally and externally) know what fisheries and wildlife management is, and how outreach is one effective management tool
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We seek measurable quality in outreach programming and in impacts of programs
Proactive rather than reactive
